The Pain Game is a Dutch reality TV game show in which contestants are subjected to various mild torments and humiliations. Here's a blog post that tells you a bit more about it.
This might seem risque and shocking to American audiences, but really, is it any worse than what we do to American reality show contestants? Forcing them to eat bugs, perform dangerous stunts, dress like a transvestite for a week, and be dunked under bucket-fulls of yogurt and so on? Fear Factor is one Western show that came close, as is Solitary.
I say, quit dicking around! It's obvious that full-scale sadomasochism play is what a lot of game shows out there have in mind already, so just bust out the whips and chains and be done with it.